Poster watch: “Now You See Me” (2013)

5 July 2013

This new(ish) film about magical thieves has three posters in circulation. Note the gender math:


It’s not easy to see, but this one actually has two women: Mélanie Laurent is at the far top left, looking mannish. Gender math: 6 men to 2 women.


This poster eliminates the characters who aren’t magical thieves. Gender math: 3 men, 1 woman.


Now Mélanie Laurent is gone. Gender math: 6 men, 1 woman.

Doesn’t this capture our summer movie fare? Women comprise something between 1/6 to 1/3 of characters in summer blockbusters; they never win a central role; and in large ensemble casts they have to have the long hair and long bare legs of Isla Fisher to be discerned (otherwise they’ll be eliminated, like poor Mélanie Laurent).

Good thing I have such great things to say about Julie Delpy’s amazing work in Before Midnight, which I’ll save for tomorrow. It might not be a summer blockbuster — and it’s all talk, no magical thieves — but it’s a brilliant film. (And hello, that’ll make 4 days in a row of posts! It’s the summer of Feminéma!)

6 Responses to “Poster watch: “Now You See Me” (2013)”

  1. Sadly, in 2013 women are still just ornaments in pop culture and as bell hooks says, pop culture shifts norms.

  2. Hattie Says:

    Not only that but who needs women when men are so sexy? I see a cultural shift toward “bisexuality.” I don’t mean by this that men are becoming effeminate: more, they are expressing their preference for men in every aspect of existence. Avant-garde type men have always enjoyed sex with men and women, depending on whose around.
    I mean, there are reasons having to do with male drives that films are the way they are.

  3. Hattie Says:

    That’s “who’s,” of course. Women are still treated as “the unknown” in popular culture. The big stories are about men.

    • Didion Says:

      You bet the big stories are about men. No matter how many Hunger Games we have blow the box office away, the wisdom still remains amongst Hollywood bigwigs that a Seth Rogen flick will outsell a “woman’s movie” anytime.

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