10 April 2010
Here’s what they hand out to students at my campus:
I can’t believe I’m complaining about a condom, but it’s the most perverse birth control message ever: don’t make any more hobags like you. Does the damn logo have to show a porno woman on her back? Moreover, if you go to Hobag.com (but really, please don’t), you find women’s t-shirts and “booty shorts” (sigh) that proclaim its wearer as a HOBAG in big letters. Or SKANK. There’s a couple of guys’ t-shirts too; to be precise, 11 products are for women, and 4 for men. But half of the men’s t-shirts look like this:
There’s a larger conversation to be had about the use of irony and self-reflexivity in advertising (Bitch has a smart post about the Kotex ads that make fun of “feminine protection” ads) but this isn’t ironic anymore. This is just misogyny. Die, Hobag.com, lest I send Lisbeth Salander after you.