Hobags unite!

10 April 2010

Here’s what they hand out to students at my campus:

I can’t believe I’m complaining about a condom, but it’s the most perverse birth control message ever:  don’t make any more hobags like you.  Does the damn logo have to show a porno woman on her back?  Moreover, if you go to Hobag.com (but really, please don’t), you find women’s t-shirts and “booty shorts” (sigh) that proclaim its wearer as a HOBAG in big letters.  Or SKANK.  There’s a couple of guys’ t-shirts too; to be precise, 11 products are for women, and 4 for men. But half of the men’s t-shirts look like this:

There’s a larger conversation to be had about the use of irony and self-reflexivity in advertising (Bitch has a smart post about the Kotex ads that make fun of “feminine protection” ads) but this isn’t ironic anymore.  This is just misogyny.  Die, Hobag.com, lest I send Lisbeth Salander after you.

About these ads

8 Responses to “Hobags unite!”

  1. AZ Says:

    This is awful. You should volunteer to join them and then covertly cover the sexist stickers with stickers that say, “I love sex!” “I love my/your vagina/penis” and “More gloves, more love!” And other pro-sex/pro-protection messages.

    Thanks for sharing.

  2. didion Says:

    No kidding. I realize that Hobag.com is probably using these free condoms as easy advertising to undergrads, but if only we could launch a movement against them.

  3. AZ Says:

    I’m going to email them.

    • didion Says:

      Fantastic! And thank you. Be sure to report if they respond to your email — I’m dying to know what they say.

  4. servetus Says:

    Wow. Had I known. They gave me two, and I actually did give one to a student. Gulp.

    • didion Says:

      Sometimes I can’t help doing close readings of the mundane. One can’t be faulted for seeing this simply as a condom.

  5. JE Says:

    And note that the message is for women (I’m guessing only women can be “hobags” — a term that was new to me). No message for men.

    So it’s women alone who are responsible for contraception?

    Yeah, I realize they’re not thinking about such messages; they’re only trying to be funny. But honestly.

    • didion Says:

      Yes. Funny. Ha. Ha.

      I suppose in theory a hobag could be a man (that website did have a couple of t-shirts for men), but perhaps only in the way that very occasionally we call a man a bitch. Which gets directly to your point, JE: when the fuck are men going to be responsible for birth control? And does women’s control over contraception have to come with this viciously misogynistic message about their sexuality? Argh.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 275 other followers

%d bloggers like this: